Advertising device for pencils or the like



Nov. 13, 1951 H. w. BREWER ADVERTISING DEVICE FOR PENCILS OR THE LIKE Filed May 16, 1947 rI*if/IP( INVENTOR W. BREWER HARRY ATTORNEY Patented Nov. 13, 1951 ADVERTISING DEVICE FOR PENCILS OR THE LIKE Harry W. Brewer, St. Louis, Mo., assignor to Rite- V point Co., St. Louis, Mo., a corporation of Missouri l V Application May 16,1947,'seria1N0.74s,549

. 1 l This invention relates to'a'n advertising device adapted to be mounted and supported on an end of a pencil, fountainpen, or the like.

Primarilypit is an object of the invention to incorporate on an end of a pencil, pen, or simi- .lar device, attractive means for displaying advertising matter simulating paste or cream extruding from a tubiform container.

Another object of the invention is to provide on an end of a pencil, pen or the like, a novel moving attention-directing device whereby an observers eye is quickly attracted to advertising matter on the device.

Other objects of the invention, which are not particularly enumerated, will become apparent, as the description of the device proceeds.

While the invention is dened in the appended claims, the following detailed description of the invention, when taken in connection with the accompanying drawing, will disclose the invention, its construction and use.

Fig. 1 is an elevational view of a pencil embodying the invention which simulates a paste or cream tubiform container.

Fig. 2 is an inverted view thereof showing an f attention-directing rod which is in extruded position,

Fig. 3 is a top view thereof,

Fig. 4 is a vertical view of the same on an enlarged scale showing the rod in the position shown in Fig. 1, and

Fig. 5 is a vertical view of the same on an enlarged scale showing the rod in the position shown in Fig. 2.

In the drawing, a preferred embodiment of the invention is shown for purposes of illustration; A tip or cap, embracing the elements of the invention and shown in full lines on the drawing, is mounted on a barrel IIJ of a pencil which is shown in dotted lines and is of conventional structure. The cap comprises a casing II which is mounted on the upper end of the barrel IU and which contains a movable device that attracts the eye.

The casing II may be composed of a'material such as a plastic of the same composition as the barrel Il), and is attached to the barrel I by means of a threaded member I2 which is screwed into the lower end of the casing II by external threads I3. The external threads I3 on the member I2 and internal threads I4 on the barrel II] attach and mount the cap on the pencil.

The casing I I with its end piece or head I simulates a paste or cream tubform container 2 ciaims. (cl. io- 4126) y preferably of a particular f rod I8 through the aperture I1.

commercial-article, and a lip portion I6 extending outwardly beyond-the end member or head I5 simulates the threaded end of such a container. An aperture I1 which is fashioned in the head I5 and the lip I6 passes a rod I8 which slidably moves in the aperture to simulate a paste or cream extruding from a tubiform container.

The lower or inward end of the rod I8 has a stop portion I9 which retains the rod I8 in the position shown in Fig. 2. The stop I9 is made sufficiently large enough to retain the rod I8 in the aperture I1 at all times.

The rod I8 operates 'in the aperture I1 by gravitational forces depending upon the position of the pencil. When the pencil ID is inverted from the position shown in Fig. l, the rod I 8 moves out of the casing I I and simulates extruding paste or cream. With the device in the position shown in Fig. 2 an inversion of the pencil I0 will move the rod I8 by gravity back into the casing II,

The diiference between the outer diameter of the rod I8 and the inner diameter of the aperture I1 is the determining factor as to the speed with which the rod I8 moves through the aperture I1. Although the clearance is enough to prevent binding between the parts, it is sufliciently close to produce a dash pot effect. The effect is produced by closing the casing II with the head I5 and the member I2 in order that the air needed to replace the space occupied by the rod, as it extrudes from the aperture I1 by gravity, can only enter or leave the casing I I around the Thus, it is apparent that the greater the difference in the diameters between the rod I8 and the aperture I1 the faster will be the movement of the rod I8, and the smaller the diiference in diameters the slower the movement of the rod I8. It is also apparent that a dash pot effect may be produced by the stop I9 and the casing II acting as a piston and cylinder. The difference in the diameters between the stop I9 and the casing II will produce, as the diameter of the stop I9 is varied, diiTerent speeds and will act the same as the rod I8 acts in the aperture I1.

It can be seen from the foregoing description of the invention that the invention accomplishes its objects. The rod I8, as it falls slowly through the aperture I1 simulates a paste or cream, as the cream or paste lwould eXtrude from a particular tubiform container. Thus, an observers eye is quickly attracted to the pencil, whose upper end with its casing II, head I5 and lip portion I6,

takes the form and simulates the particular container. The observers attention is then directed to the advertised simulated product whereby the product is thereby impressed upon his mind.

Various changes may be made in the details of construction of the device Within the scope of the appended claims;- withoutidepartingffrom the spirit of this invention. Parts ofthe invention may be used Without the whole and improveof said rod operating in said aperture being controlled by the air pressure inside the casing.

2. An advertising device adapted to be mounted and supported at one end thereof by a pencil, pen, or the like, comprising a casing simulating a paste or cream tubiform container and having an aperture at the .other end Tthereof,carircdsimulatvlingfsuchfspaste or cream' operating in `vsaid aperture to simulate a ow of such paste or cream ments may be added While retaining SOme 01 3111110 iltherefrom, and controlling means to insure a slow of the advantages of the invention.

What, is claimed is:

1. An advertising device adapted to be mounted and supported at one end thereofabyfapencil.pen.

or the like comprising a casing'simu-lating aapaste` or cream tubiform container, an end member simulating a top end portion offaypasteorcream tubiform container on one end of said casing, said member having an end aperture, a rodisimulating such paste or cream operating in said aperture, anda-a Lstopgportion-on :thai-nnerA end :of

saidi-rodto operate in saidfcasing lwith vthe speed movementvofrsaid rod.

HARRY W. BREWER.

REFERENCES CITED 2*The'."follovvin'g"references are of record in the file of this `patent:

UNITED STATES PATENTS Number Name Date 20 1,714,947 Cichon May 28, 1929 2,304,522 `-V\{ues,trnan. ,.Dec. 8, 1942 

